Privacy policy.
This document describes how your personal information is collected, used, and shared when you visit mimihydration.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
We automatically collect information about your web browser, IP address, time zone, and some of the cookies that are installed on your device using cookies, log files and web beacon technologies. Additionally, we collect information about what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this information as “Device Information.”
When you make a purchase or sign up to a pre-sale list to make a purchase through the Site, we collect the information provided by you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use Order Information to fulfil any orders and, if you have asked us to, to provide you with presale information and other advertising relating to our products.
We use Device Information to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site performance.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties. Specifically, our website is hosted by Squarespace. You can read more about how Squarespace uses your Personal Information here: https://www.squarespace.com/privacy. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Lastly, we may share your Personal Information to comply with applicable laws and regulations, and to respond to lawful requests for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by Google at https://www.google.com/settings/ads/anonymous
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS AS A EUROPEAN RESIDENT
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we may retain your Order Information for our records unless and until you ask us to delete this information.
CHANGES
We may update this privacy policy from time to time.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at customerservice@mimihydration.